Course Content
Section 1: Welcome and Introduction
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1. Course Overview
01:51
2. Srila Prabhupada on His Guru’s Instruction
00:00
3. Why Book Distribution?
05:40
4. Expectations for this Course
02:16
5. Principles and Values of Book Distribution
05:08
6. The 7 Purposes of ISKCON
02:27
7. Assignment for Section 1
Section 2: Character of a Book Distributor
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8. Character of an ISKCON Representative
04:28
9. Lifestyle and Standards of a Book Distributor
00:51
10. Appreciating Srila Prabhupada’s Books
03:51
11. Srila Prabhupada on the Importance of Book Distribution
03:43
12. Assignment for Section 2
Section 3: Skills of Book Distribution
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13. Opening a Conversation
05:16
14. Presenting Books
04:49
15. Closing the Deal
03:12
16. Srila Prabhupada on Funding the Mission
00:54
17. Assignment for Section 3
Section 4: Psychology of Book Distribution
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18. Basic Psychology
06:07
19. Relating with People
04:12
20. Presenting the Bhagavad-gita
03:32
21. Assignment for Section 4
Section 5: Customer Care
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22. Customer Care
04:08
23. Customer Interaction
03:39
24. The 4 Laws of Book Distribution
02:15
25. Dealing with Fears
01:28
26. Assessing Performance
01:50
27. Assignment for Section 5
Section 6: Methods of Book Distribution
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28. Book Distribution, Harinam, and Prasadam: The Magic Formula
03:57
29. Distributing Sets of Books
02:55
30. Methods of Book Distribution
04:11
31. Online Book Distribution
02:38
Section 7: Book Distribution – Practical Videos
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32. A Buddhist Monk
01:01
33. Gitas for the Swedes
01:07
34. Assignment for Section 7
Section 8: Overcoming Obstacles
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35. Facing Challenges
02:52
36. Overcoming Obstacles
04:12
37. Handling Objections
02:17
38. Finding Strength and Inspiration
02:37
39. Assignment for Section 8
Section 9: Building a Team
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40. Building a Team
05:02
41. Organizational and Leadership Skills
05:04
42. Assignment for Section 9
Section 10: Book Distribution and Beyond
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43. Cultivating Devotees
06:18
44. Prospects for the Book Distributor
03:38
45. Assignment for Section 10
46. Written Test
Online Course on Book Distribution
About Lesson

  1. Read the Course Introduction (download PDF) for instructions on how to ask questions or submit feedback for this course.
  2. Read the following sections of the Student’s Handbook for Graduate Course on Book Distribution (download PDF):
    • pp. 5-7 – Principles and Values of Book Distribution
    • p. 8 – The 7 Purposes of ISKCON
    • p. 9 – The Aims of Book Distribution
    • p. 13 – The Purposes of Training and Education for Book Distributors

  1. Take the Principles and Values Assessment (download PDF) to see how the principles and values of book distribution currently apply to you and identify opportunities for growth. Assess yourself on how successfully you apply yourself to each item. On a paper or notepad, ring one number for each from 0 (terrible) to 10 (excellent). A score of 5 is average. Put 5 if one item doesn’t apply to you (e.g. if you don’t drive). Add up your total. Choose the items with the 2 lowest scores, and ask someone for help to improve them.

Resources for this lecture

Exercise Files
Book_Distribution_Student_Handbook.pdf
Size: 504.89 KB
Principles___Values_Worksheet.pdf
Size: 26.70 KB
Course_Introduction.pdf
Size: 23.54 KB
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